Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express Writers. Today, her agency is about to ...


If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal ...


* TRANSATLANTIC PETROLEUM - CO‘S COMMITTEE ENGAGED TUDOR PICKERING HOLT & CO TO ACT AS FINANCIAL ADVISOR, WHO HAS BEGUN PROCESS OF MARKETING CO Source text for Eikon: Further company coverage: Our Standards:The Thomson Reuters Trust Principles.


Daniella Vitale stepped into her role as chief executive of Barneys New York in early 2017 as a slew of headlines reported falling store revenues at retailers nationwide and shifting consumption patterns. Barneys felt the pain at its stores. The privately ...


Tom Cruise’s character in Top Gun isn’t the only one who feels “the need for speed.” According to a CMO Council survey, 52 percent of consumers said the most important attribute of a brand experience is fast response times to issues, needs ...


Not long ago, athletes like Olympians Adam Rippon and Gus Kenworthy might have waited until retirement to come out as gay. Big companies were reticent to sponsor LGBTQ athletes, and athletes were hesitant to come out publicly for fear of being stigmatized ...


Do sharks ever stop swimming? Probably not, right? But for one reason or another, some of us just stop working hard once we learn enough to do ok in business. Listen, if you want to be truly successful in growing your business, you never stop learning from ...


Four to five years ago, no one cared about cross-device marketing. Now it’s one of the biggest problems for both marketers and martech vendors. If you can figure out how to understand who a customer is across channels and devices, then you can also do ...


The research report tries to understand the pioneering tactics taken by vendors in the global market to offer product differentiation through Porter’s five forces analysis. It also points out the ways in which these companies can reinforce their stand in ...


Descartes Labs, the buzzed-about Santa Fe startup that landed $30 million in venture capital last year, has added its first chief marketing officer, Julie Crabill. Crabill says she's worked on projects with Descartes CEO Mark Johnson at multiple companies ...


Descartes Labs, the buzzed-about Santa Fe startup that landed $30 million in venture capital last year, has added its first chief marketing officer, Julie Crabill@ Crabill says she's worked on projects with Descartes CEO Mark Johnson at multiple companies @@@

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