CEO and Founder of Fjuri, helping brands tap into data in a more powerful way. Former Microsoft CMO. Marketing maverick and brand innovator. Marketing is in a transitional era. New technologies have changed so much about how marketers work — from the ...


You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The first quarter of 2018 has passed without extraordinary stories of success from entrepreneurs (or much weren’t covered in the news), but tech giants -Facebook ...


Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often ...


Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using ...


Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices.


When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.


In April 2017, Kendall Jenner brought peace to the world by sharing a Pepsi with police officers at a protest. It was a beautiful moment in time and could not have been more inauthentic. Pepsi was quickly derided across social media for making light of the ...


Britain's Marks & Spencer (MKS.L) said on Wednesday its marketing boss was leaving the retailer - the latest casualty of sweeping management changes under Chief Executive Steve Rowe and Chairman Archie Norman. M&S said Patrick Bousquet-Chavanne, executive ...


The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of ...


As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key stakeholders benefit from the MO function. More specifically, I’d like to examine the benefits of a ...


As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key stakeholders benefit from the MO function@ More specifically, I’d like to examine the benefits of a @@@

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